SE Ranking vs Serpstat

Updated 10 October 2026By AYKA TECHNOLOGIESHow we test

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Short answer

Serpstat is cheaper to start at $50 per month for its Individual plan, but that single-user plan allows 10,000 position checks per month, while SE Ranking Core ($129 per month) tracks 2,000 keywords every day. For daily tracking of more than a few hundred keywords, SE Ranking gives more; for occasional research on a tight budget, Serpstat is enough. Prices checked in October 2026.

Key figures

Serpstat Individual: $50 per month
Serpstat Team: $100 per month
SE Ranking Core, monthly: $129
Serpstat Individual position checks: 10,000 per month
SE Ranking Core keywords: 2,000 daily
Serpstat Team users: 3
Serpstat Individual projects: 5
Checks per keyword per month with daily tracking: 30
Keywords covered daily by 10,000 monthly checks: about 330
Monthly checks needed for 2,000 daily keywords: about 60,000

Serpstat and SE Ranking both position themselves as affordable alternatives to Semrush and Ahrefs. They count usage differently, so the price tags alone are misleading.

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Comparison

	Entry price	Free option	Tracked keywords (entry plan)	Projects (entry plan)	Users (entry plan)
SE Ranking	$129/mo (Core); $103.20/mo billed annually	14-day trial, no card	2,000 daily	10	1 manager seat	Try SE Ranking free
Serpstat	$50/mo (Individual)	–	10,000 checks/mo	5 (Individual)	single user (Individual), 3 (Team)

Pricing checked: 9 October 2026

Serpstat and SE Ranking plans

Serpstat: Individual $50 per month, Team $100, Team x2 $169 and Agency $410, with up to 27% off for annual payment.
SE Ranking: Core $129 per month ($103.20 billed annually) and Growth $279 per month ($223.20 billed annually).

Position checks vs daily tracked keywords

Serpstat sells rank tracking as position checks per month: 10,000 on the Individual plan. One keyword checked daily uses about 30 checks a month, so 10,000 checks cover roughly 330 keywords tracked daily. SE Ranking Core tracks 2,000 keywords daily, which would need about 60,000 checks a month in Serpstat terms.

Users and projects

Serpstat Individual has 5 projects for a single user; Team adds unlimited projects and 3 users for $100 per month, which is cheap for small teams. SE Ranking Core has 10 projects and 1 manager seat, with extra seats from $16.

Where Serpstat is stronger

Price of entry and team seats. A 3-person team gets Serpstat Team for $100 per month, and research-heavy users with modest tracking needs can stay on Individual at $50.

Weaknesses of each

Serpstat: monthly position-check budgets run out fast with daily tracking; its annual discount varies by plan.
SE Ranking: higher entry price and 1 seat on Core.

Which should you choose?

Choose Serpstat for keyword research and light tracking on the smallest budget, or a small team that needs seats. Choose SE Ranking for daily tracking of hundreds or thousands of keywords and client reporting. Test SE Ranking free for 14 days.

Verdict

Serpstat wins on entry price and seats; SE Ranking wins on daily tracking volume. If rank tracking is the reason you buy, SE Ranking is the better value. Start the free trial.

Questions

Is Serpstat cheaper than SE Ranking?

Yes to start: Serpstat Individual costs $50 per month and SE Ranking Core $129. Per daily tracked keyword, SE Ranking gives more.

How many keywords can Serpstat Individual track?

It includes 10,000 position checks per month, about 330 keywords checked every day.

Which is better for a small team?

Serpstat Team includes 3 users for $100 per month; SE Ranking Growth includes 3 manager seats for $279 per month but tracks 5,000 keywords daily.

Does SE Ranking have a free trial?

Yes, 14 days without a credit card.