Best SEO software for small businesses

SE Ranking Core covers all four jobs: rank tracking for 2,000 keywords daily, unlimited keyword and competitor research, a website audit and Google Search Console and Analytics integrations. It costs $129 per month or $103.20 per month billed annually, and the 14-day trial needs no credit card. Try it free.

Serpstat Individual costs $50 per month with 5 projects and 10,000 position checks per month (about 330 keywords checked daily), the lowest entry price in this list. Moz Pro Standard costs $99 per month ($79 billed annually) for 3 sites and 300 tracked keywords, and adds Moz's Domain Authority metric. Both are reasonable for one or a few sites with a small keyword list.

Semrush's free plan gives 1 demo project and 10 reports per day, and Ahrefs' free account gives limited Site Explorer and Site Audit access for your own site. They are good for occasional checks, not for weekly tracking and reporting.

Semrush (from $139 per month) makes sense when the same person also handles content marketing and advertising research. Ahrefs (from $129 per month for Lite) makes sense when earning links is the main growth lever.

• One website, under 300 keywords: Serpstat Individual, or Moz Pro Standard if you report on Domain Authority.
• Several sites or more than 300 keywords: SE Ranking Core.
• Marketing team that also needs content and ad research: Semrush.
• Link building is the priority: Ahrefs.

Start with SE Ranking's free trial if you manage more than one site or a few hundred keywords; choose Serpstat Individual or Moz Pro Standard for a single small site. Start the SE Ranking trial.