# SE Ranking vs Serpstat

> Serpstat is cheaper to start at $50 per month for its Individual plan, but that single-user plan allows 10,000 position checks per month, while SE Ranking Core ($129 per month) tracks 2,000 keywords every day. For daily tracking of more than a few hundred keywords, SE Ranking gives more; for occasional research on a tight budget, Serpstat is enough. Prices checked in October 2026.

Source: https://tools.getayka.com/se-ranking-vs-serpstat/ · Updated 2026-10-10

## Comparison

| | entry_price | free_option | keywords_tracked | projects | users_included |
|---|---|---|---|---|---|
| SE Ranking | $129/mo (Core); $103.20/mo billed annually | 14-day trial, no card | 2,000 daily | 10 | 1 manager seat |
| Serpstat | $50/mo (Individual) | – | 10,000 checks/mo | 5 (Individual) | single user (Individual), 3 (Team) |

- **Serpstat Individual:** $50 per month
- **Serpstat Team:** $100 per month
- **SE Ranking Core, monthly:** $129
- **Serpstat Individual position checks:** 10,000 per month
- **SE Ranking Core keywords:** 2,000 daily
- **Serpstat Team users:** 3
- **Serpstat Individual projects:** 5
- **Checks per keyword per month with daily tracking:** 30
- **Keywords covered daily by 10,000 monthly checks:** about 330
- **Monthly checks needed for 2,000 daily keywords:** about 60,000

Serpstat and SE Ranking both position themselves as affordable alternatives to Semrush and Ahrefs. They count usage differently, so the price tags alone are misleading.

## Serpstat and SE Ranking plans

- **Serpstat:** Individual $50 per month, Team $100, Team x2 $169 and Agency $410, with up to 27% off for annual payment.
- **SE Ranking:** Core $129 per month ($103.20 billed annually) and Growth $279 per month ($223.20 billed annually).

## Position checks vs daily tracked keywords

Serpstat sells rank tracking as position checks per month: 10,000 on the Individual plan. One keyword checked daily uses about 30 checks a month, so 10,000 checks cover roughly 330 keywords tracked daily. SE Ranking Core tracks 2,000 keywords daily, which would need about 60,000 checks a month in Serpstat terms.

## Users and projects

Serpstat Individual has 5 projects for a single user; Team adds unlimited projects and 3 users for $100 per month, which is cheap for small teams. SE Ranking Core has 10 projects and 1 manager seat, with extra seats from $16.

## Where Serpstat is stronger

Price of entry and team seats. A 3-person team gets Serpstat Team for $100 per month, and research-heavy users with modest tracking needs can stay on Individual at $50.

## Weaknesses of each

- **Serpstat:** monthly position-check budgets run out fast with daily tracking; its annual discount varies by plan.
- **SE Ranking:** higher entry price and 1 seat on Core.

## Which should you choose?

Choose **Serpstat** for keyword research and light tracking on the smallest budget, or a small team that needs seats. Choose **SE Ranking** for daily tracking of hundreds or thousands of keywords and client reporting. [Test SE Ranking free for 14 days](https://tools.getayka.com/go/se-ranking/default/).

## Verdict

Serpstat wins on entry price and seats; SE Ranking wins on daily tracking volume. If rank tracking is the reason you buy, SE Ranking is the better value. [Start the free trial](https://tools.getayka.com/go/se-ranking/default/).

**Is Serpstat cheaper than SE Ranking?**

Yes to start: Serpstat Individual costs $50 per month and SE Ranking Core $129. Per daily tracked keyword, SE Ranking gives more.

**How many keywords can Serpstat Individual track?**

It includes 10,000 position checks per month, about 330 keywords checked every day.

**Which is better for a small team?**

Serpstat Team includes 3 users for $100 per month; SE Ranking Growth includes 3 manager seats for $279 per month but tracks 5,000 keywords daily.

**Does SE Ranking have a free trial?**

Yes, 14 days without a credit card.

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