# SE Ranking alternatives

> The main SE Ranking alternatives are Semrush (from $139 per month) for a broader marketing suite, Ahrefs (from $129 per month) for backlink research, Moz Pro (from $99 per month for Standard) for Domain Authority-centred reporting, Serpstat (from $50 per month) for the lowest entry price and SpyFu (from $39 per month) for competitor and PPC research. None of them tracks as many keywords per dollar as SE Ranking's 2,000 daily keywords for $129. Prices checked in October 2026.

Source: https://tools.getayka.com/se-ranking-alternatives/ · Updated 2026-10-10

## Comparison

| | entry_price | free_option | keywords_tracked | projects | users_included |
|---|---|---|---|---|---|
| SE Ranking | $129/mo (Core); $103.20/mo billed annually | 14-day trial, no card | 2,000 daily | 10 | 1 manager seat |
| Semrush | $139/mo (SEO); $117.33/mo billed annually | Free plan + 7-day trial | 500 daily | 5 websites | extra users from $45/mo |
| Ahrefs | $129/mo (Lite); Starter $29/mo is research-only | Free limited account, no trial | 750 (Lite) | 5 (Lite) | 1 (+$40/mo each, up to 2 more) |
| Moz Pro | $99/mo (Standard); $79/mo billed annually (save 20%) | Free trial on the Medium plan | 300 (Standard) | 3 tracked sites (Standard) | 1 (Standard) |
| Serpstat | $50/mo (Individual) | – | 10,000 checks/mo | 5 (Individual) | single user (Individual), 3 (Team) |
| SpyFu | $39/mo (Basic, monthly billing) | 30-day money-back | weekly (Basic) | – | 1 seat |

- **SE Ranking Core, monthly:** $129
- **Semrush SEO plan, monthly:** $139
- **Ahrefs Lite, monthly:** $129
- **Moz Pro Standard, monthly:** $99
- **Serpstat Individual:** $50 per month
- **SpyFu Basic, monthly billing:** $39
- **SE Ranking Core keywords:** 2,000 daily

People look for SE Ranking alternatives for three reasons: they need deeper data in one area, a lower entry price, or a wider marketing toolkit. Each alternative below wins in one of those situations.

## Semrush: the broader marketing suite

Semrush starts at $139 per month for its SEO plan ($117.33 billed annually) with 5 websites and 500 tracked keywords, and has a free plan with 10 reports per day. Choose it when you need content optimization, historical data and marketing research in one place and can pay for Pro+ ($299) or Advanced ($549).

## Ahrefs: for backlink-centred work

Ahrefs Lite costs $129 per month with 5 projects and 750 tracked keywords. It is the specialist choice for link building and competitor content research. It has a free limited account but no trial.

## Moz Pro: for Domain Authority reporting

Moz Pro Standard costs $99 per month ($79 billed annually) for 3 sites, 300 tracked keywords and 150 tracked AI prompts. Choose it if your clients expect Domain Authority in every report.

## Serpstat: the lowest entry price

Serpstat Individual costs $50 per month with 10,000 position checks per month and 5 projects; Team adds 3 users for $100. Choose it for keyword research and light tracking on the smallest budget.

## SpyFu: competitor and PPC research

SpyFu Basic costs $39 per month on monthly billing with a 30-day money-back guarantee. It is strongest for seeing competitors' organic and Google Ads keywords over time, not for daily tracking.

## When SE Ranking is still the better choice

If your work is tracking many keywords for several sites, auditing them and sending reports, none of the alternatives matches SE Ranking's 2,000 daily keywords and 10 projects for $129 per month. [Try SE Ranking free for 14 days](https://tools.getayka.com/go/se-ranking/default/) before switching away.

## Verdict

Switch to Ahrefs for backlinks, Semrush for a wider suite, Moz Pro for Domain Authority, Serpstat or SpyFu for the smallest budget. For tracking volume per dollar, SE Ranking remains the one to beat. [Start the SE Ranking trial](https://tools.getayka.com/go/se-ranking/default/).

**What is the cheapest alternative to SE Ranking?**

SpyFu Basic at $39 per month (monthly billing) and Serpstat Individual at $50 per month are cheaper to start, with lower tracking limits.

**What is the best alternative to SE Ranking for backlinks?**

Ahrefs, which starts at $129 per month for Lite.

**Is Semrush better than SE Ranking?**

Semrush is broader; SE Ranking tracks more keywords for less: 2,000 daily for $129 versus 500 for $139.

**Which SE Ranking alternative has a free plan?**

Semrush (1 demo project, 10 reports per day) and Ahrefs (a free limited account).

**Does SE Ranking have a free trial?**

Yes, 14 days without a credit card.

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