# Best SEO software for agencies

> For most SEO agencies, SE Ranking is the most cost-effective platform in 2026: Growth ($223.20 per month billed annually) tracks 5,000 keywords daily across 30 projects with 3 manager seats, and the Agency Pack (+$69 per month, annual) adds white-label reports and 30 client seats. Semrush and Ahrefs cost more per seat and per tracked keyword; Serpstat Agency ($410 per month) suits teams that need 30 users. Prices checked in October 2026.

Source: https://tools.getayka.com/best-seo-software-for-agencies/ · Updated 2026-10-10

## Comparison

| | entry_price | free_option | keywords_tracked | projects | users_included |
|---|---|---|---|---|---|
| SE Ranking | $129/mo (Core); $103.20/mo billed annually | 14-day trial, no card | 2,000 daily | 10 | 1 manager seat |
| Semrush | $139/mo (SEO); $117.33/mo billed annually | Free plan + 7-day trial | 500 daily | 5 websites | extra users from $45/mo |
| Ahrefs | $129/mo (Lite); Starter $29/mo is research-only | Free limited account, no trial | 750 (Lite) | 5 (Lite) | 1 (+$40/mo each, up to 2 more) |
| Serpstat | $50/mo (Individual) | – | 10,000 checks/mo | 5 (Individual) | single user (Individual), 3 (Team) |

- **SE Ranking Agency Pack:** +$69 per month, annual billing
- **SE Ranking Agency Pack client seats:** 30
- **SE Ranking Growth projects:** 30
- **SE Ranking Growth keywords:** 5,000 daily
- **Semrush extra user:** from $45 per month
- **Ahrefs Standard extra users:** $60 per month each
- **Serpstat Agency users:** 30
- **Serpstat Agency:** $410 per month
- **Cost example, Ahrefs Standard with 3 users:** $369 per month

Agency software costs are driven by four things: tracked keywords, number of client projects, team seats and client-facing reporting. Here is how the main platforms price each.

## SE Ranking: best value for most agencies

Growth costs $279 per month or $223.20 per month billed annually: 30 projects, 3 manager seats, 5,000 keywords tracked daily and all-time history. The Agency Pack adds white label, 30 client seats, unlimited scheduled reporting and a lead generator for +$69 per month on annual billing. Extra manager seats start at $16. [Try SE Ranking free](https://tools.getayka.com/go/se-ranking/default/).

## Semrush: for full-service agencies

Semrush Pro+ ($299 per month) monitors 15 websites with 1,500 tracked keywords; Advanced ($549) monitors 40 websites with 5,000 keywords. Extra users start at $45 per month each. The premium buys a broader content and marketing toolkit.

## Ahrefs: for link-building agencies

Ahrefs Standard ($249 per month) includes 20 projects and 2,000 tracked keywords with 1 user; up to 5 more users cost $60 per month each. Advanced ($449) includes 50 projects and 5,000 keywords. Its link data is the main reason agencies pay for it.

## Serpstat: when you need many seats

Serpstat Agency costs $410 per month with unlimited projects, 500,000 position checks per month and 30 users. Team ($100 per month, 3 users) is a low-cost start for small agencies.

## Cost example: 20 clients, 2,000 keywords, 3 people

- **SE Ranking Growth:** $279 per month (5,000 keywords, 30 projects, 3 seats already included).
- **Ahrefs Standard:** $249 per month plus 2 extra users at $60 each = $369 per month (2,000 keywords, 20 projects).
- **Semrush Pro+:** $299 per month for 15 websites and 1,500 keywords, below the requirement, plus extra users from $45 each.

Monthly billing in all three cases; annual billing lowers each.

## Verdict

SE Ranking gives agencies the most keywords, projects and seats per dollar, with white label available as an add-on. Semrush and Ahrefs are worth their premium only if you sell content marketing or link building as core services. [Start the SE Ranking trial](https://tools.getayka.com/go/se-ranking/default/).

**What is the best SEO software for agencies?**

SE Ranking offers the best value for most agencies: Growth tracks 5,000 keywords across 30 projects with 3 seats, and the Agency Pack adds white label for +$69 per month (annual).

**Which SEO tool has white-label reports?**

SE Ranking via its Agency Pack (+$69 per month, annual billing), which also adds 30 client seats.

**How much do extra users cost?**

SE Ranking from $16 per manager seat; Semrush from $45 per user; Ahrefs Standard $60 per user.

**Can an agency test SE Ranking for free?**

Yes, the 14-day trial needs no credit card.

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